Wednesday, January 29, 2020

Discuss the effectiveness of the opening three scenes of Macbeth Essay Example for Free

Discuss the effectiveness of the opening three scenes of Macbeth Essay Macbeth is a thrilling tragedy based on a mans lack of control over greed. A play that shows his downfall from being a noble lord who was in a close circle with the king, to losing all his morals. This escalated into his death. Its set in Scotland as it is somewhat known to be a nation of things such as blood feuds. Macbeth is a play associated with the supernatural. It is a theme throughout the play because it has reoccurrences from beginning to end. Examples of this would be the three witches. They appear right at the start where Macbeth is first mentioned. They have visions and further on tell Macbeth he will become thane of Cawdor and then king. This triggers off his arrogance. They then reappear to tell him that he will not die from anything human. The audience are repeatedly getting reminded that the play has a supernatural theme to it. A flying dagger also appears along with all of Macbeths strange hallucinations. Macbeth was written during the Elizabethan era. At that period of time the society had a very strong belief that witches and witchcraft was in existence. People would blame unexplainable events on witchcraft. These things would often include when people died from terrible diseases, an animals death, bad harvesting, and houses burnt down in fires. They didnt have any knowledge on what was really happening so witches were an easy target to use. There were 270 witch trials during the Elizabethan times. 247 of those people were all women and only a mere 23 were men and I think this is mainly because men were known as being all powerful. The people that were normally accused for being witches were the old, the unprotected, the poor and single women or widows. Elizabethan women relied on the male members of their family. They didnt have many rights and for that reason they were belittled by men and expected to obey them. The number of poorer people was increasing and old, poor and unprotected women needed to have some kind of support. Access to doctors and medicines was minimal. Women were expected to produce cures. Wise women used herbs. The use of herbs and plants such as mandrake, datura, monkshood, cannabis, belladonna, henbane and hemlock were common ingredients in brews and ointments for medical purposes. As the fear of witches and witchcraft increased anyone with knowledge of herbs were thought to be having a pact with the devil. This would be resulted in execution. In act one scene one a dramatic atmosphere is automatically created. As Macbeth is a play, when the audience is watching this, the setting will set the mood to the scene. Its set on a moor. This is telling us that its in a very quite, almost disturbing place as its a wasteland area. Theres thunder and lightning as the three witches enter. This allows the audience to have suspicions that something mysterious is about to happen. Thunder and lightning are also perceived as ghastly things which are associated with things that are awful or scary. This might set a tense atmosphere because the audience will now expect the witches to be like the thunder and lightning, something that will turn out to become awful or scary. In addition to this because the weather is unusual, its not like rain or clouds that we see near enough every day, it can let us acknowledge that something unusual will be at the entrance of the play. In this scene the witches are planning to meet again once the fighting is over to meet Macbeth. This would have made the Elizabethan audience a lot more frightened than our modern audience would ever be because back in that time there was a strong belief in witchcraft. They could have been alarmed and anxious to find out how the witches can be. But on the other hand they might think of the play as a re-enactment of things that have happened therefore being startled as the witches were a big fear in their lives. This is a peculiar scene because the witches saying things which are not normally supposed to happen. Things such as when the battles lost and won. We know that after a battle is either one or the other when its over. So saying that neither will happen makes the audience start to wonder. It gives the audience curiosity as they analyze what the witches words mean. It doesnt seem to make sense, so why are they saying it is a question that runs through my mind. At the end of this scene the all three witches say a line together. Fair is foul and foul is fair: hover through the filthy air. The language the witches use is often rhymes and riddles. This gives me several different interpretations of them. Either they want the audience to guess and attempt to solve the riddles in order to understand what they are talking about. They want us to be involved in the play by thinking of this as a game. Whoever solves the riddles will find their way to the plot the quickest. Or I think the witches are talking to the audience because they want us to wonder but they dont want us to understand what they are talking about. Exactly like when a parents talks by spelling out words so that a young child does not understand. This is the witches way of communicating by making sure that no-one will understand what they are talking about and we are not like them so we dont grasp their way of talking. It could also be a way of stating that they are witches in the play. Talking in a different sort of language to us means they are not from the same place as we are. In the Polanski film the witches are represented to be very mysterious creatures. They give off an eerie sense to them, with their old, haggered faces surrounding a human arm buried in the sand. The images alone tell us that the witches are nothing like the majority of the society. They are portrayed to look like outcasts as they appear on the moor when no-one is around to be seen. They look as if theyve been washed up from the sea from a whole other world. In Act one Scene two there is a dramatic contrast to the opening scene. In the first scene there is a mysterious and quite a scary theme but in scene two it turns cheerful. The witches are gone and no elements of the supernatural are now presented. It seems like they have skipped a few scenes as it goes from the three witches riddle to then after the battle. There is no information about the battle except from this scene where they are only talking about its past events. The good king Duncan hears the news on how the battle went in this scene. He gets told how heroically Macbeth and Banquo have fought against Macdonwald and his band of rebels; and then against the Norwegians and the Scottish traitor. King Duncan, Sergeant and Ross now views Macbeth as a brave warrior. For brave Macbeth well he deserves that name is how the sergeant describes him to be. This shows the respect and appreciation they have for him. They now portray Macbeth to be a noble gentleman and an idol that should be looked up to. At this point in the play the audience will also think highly of Macbeth by his description without even laying eyes on him yet. Whilst the sergeant carries on talking about Macbeth he then says Which neer shook hands, nor bade farewell to him, till he unseamd him from nave to the chaps. He was basically saying that Macbeth didnt give up the battle, he didnt leave until he had fully destroyed Macdonwald from nave to the chaps meaning from his nose to his jaws. This is showing Macbeths inner strength as well as outer strength by not giving up until he was done. In addition, it is showing their lifestyle and how it was a good thing to be able to fight so savagely. This might make an Elizabethan audience idolize Macbeth. Macbeth is then given the honour of Thane of Cawdor by King Duncan. He earns this by his courageous battle and has therefore made the Norwegian king beg for peace. Scene three is again dramatically different from the first two scenes. The first scene has a purely supernatural theme to it and the second scene has none whatsoever. Then the third scene comes in and this is where the two worlds collide. Supernatural versus normality. The audience find themselves back at the moor again with more thunder as the witches open the scene. This is like a flashback from the first scene. From the witches interactions at the start of the scene we find out that they are not in the least bit kind but instead they are rather malicious. At the start of their conversation after the first witch asks where hast thou been, sister? the second witch replied with killing swine. This is a simple but effective quote. It tells the audience that the witches stir up trouble. But it also gives them the tension of wanting to know the plans they have got for Macbeth. It is a forceful quote because where the witches are usually talking in riddles; instead she gives a heartless answer with no riddles as we know exactly what killing is. Generally most people would have been a little more shaken up by the thought of killing but not her. Then having no regrets whatsoever because she names the person she has just killed swine. Once Macbeth and Banquo enter the scene Macbeths firsts words into the play are So foul and fair a day I have not seen. This links him to the witches because right at the end of the first scene all three of the witches recite fair is foul, and foul is fair: hover through the fog and filthy air. Macbeth and Banquo describe the witches as so witherd and so wild in their attire, that look not like th inhabitants o the earth, and yet are on t?. They are describing the witches to be barbarians. He is questioning whether they should be on this world or not. This shows that he instantly knows that they are not entirely human. The appearance of the witches gives the audience a judgement to what their going to be like. The appearance of a character is supposed to be there in a play to show off the characters personality traits in it too. The predictions that are given to Macbeth and Banquo are that Macbeth will be the thane of Cawdor and then the king soon after and that Macbeth and Banquo will both be fathers of kings but they wont become them. Banquo questions the witches along with Macbeth shortly after. They are confused as to what had just happened. When they are about to leave Macbeth says stay you imperfect speakers, tell me more. This is telling the audience that Macbeth is anxious to find out where they have gathered this knowledge. They seemed to have been stunned by the news. It is weird that the witches already knew that he was thane of Glamis without anyone telling them so they must have some form of power. In addition, the Elizabethan audience thought that witches could tell the future so they would know that what they are saying is true. Plus, the audience now know that Macbeth has become thane of Cawdor already so the rest of their speech is likely to be true too. Afterwards Ross and Angus enter the scene once the witches have vanished and announce that Macbeth is now the thane of Cawdor. This is a really dramatic point in the play because after the witches telling them that Macbeth will become thane of Cawdor it suddenly happens. However the audience can judge the witches better than what Macbeth can because they know what happened in the previous scene. The audience knows that its due to Macbeths bravery that he has been given the honour of thane of Cawdor. It is dramatic because Macbeth and Banquo now think that its not because of courage it is because of the witches magic that got him there. From these opening scenes of the play it is dropping the audience some clues of what is about to happen. They know that something is going to happen to make Macbeth to become king but then he is going to lose that position. They know that Banquo and Macbeths sons are going to be kings and they know that king Duncan has to be killed if Macbeth is going to be king. In my opinion the first three scenes of Macbeth are very effective as an opening to the play. It has already showcased the main points of the play with not giving away too much information to make it predictable. It leaves the audience to ask questions to themselves to query what is going to happen next. The theme has been shown in the play by mixing the supernatural and the not. It is also showing how the play is all about power and the hierarchy that Macbeth is climbing up on. Then telling the audience that battles are something thats going to occur throughout this play by having the first three scenes based around one. The opening would have been more effective to an Elizabethan audience as opposed to a modern audience. The modern audience would find it a lot harder to understand the language thats being used as it has changed from when the play was written. The Elizabethan audience believed in the supernatural so it would have been more intense to watch. The play is based around things that might of happened around the Elizabethan era. They can relate the play more to their real lives. Whereas for a modern day audience, witches are not something that we talk about in our everyday lives so we cannot relate the play to our own experience. This might make the Elizabethan audience understand the play more.

Tuesday, January 21, 2020

Comapring George Orwells 1984 and Aldous Huxleys Brave New World Essa

Comapring George Orwell's 1984 and Aldous Huxley's Brave New World   Ã‚  Ã‚  Ã‚  Ã‚  Imagine a world in which people are produced in factories, a world lost of all freedom and individuality, a world where people are exiled or â€Å"disappear'; for breaking the mold. Both 1984 by George Orwell and Aldous Huxley's Brave New World are startling depictions of such a society. Although these novels are of fictional worlds, control of the future may be subtly evolving and becoming far worse than Huxley or Orwell could ever have imagined. Each society destroys the freedom of the individual through various controlling methods such as the denial of language and literature, a caste system and conditioning.   Ã‚  Ã‚  Ã‚  Ã‚  One way in which each society controls is by limiting the language and literature of every citizen. In 1984, a language called Newspeak is devised in order to narrow all thought into one mode. There are three categories of Newspeak vocabulary: A, B and C. The A vocabulary consists of words used in everyday life to express simple thoughts. The B vocabulary includes words meant for political usage, forcing a particular mental state on the person using the vocabulary. Finally, the C vocabulary is based solely on technical and scientific words, constructed of only strict and rigid meanings. Individual thought is completely impossible because the constricted vocabulary is intended to include only principles of the Newspeak language. The vocabulary is constructed so that words of unorthodox meaning such as â€Å"individual freedom'; are eliminated all together. Newspeak is designed to douse the flame of thought and idea, while encouraging collective ideas. Over time, Newspeak destroys any variation of idea from the intention of the â€Å"Party’s';. Literature is also slowly altered so that the author’s original meaning is lost to the meaning of the Newspeak language. Newspeak translations seem to consume thoughts and memories much like a sponge absorbs water.   Ã‚  Ã‚  Ã‚  Ã‚  In the Brave New World, literature and art are taken away in order to destroy individuality and freedom of thought. For as Mustapha Mond says, â€Å"It isn’t only art that’s incompatible with happiness; it’s also science. Science is dangerous; we have to keep it most carefully chained and muzzled'; (Huxley 231). The Controller has made thinking impossible by taking away all science, art and religious b... ...ind-set associated with their castes. They are conditioned to dread being alone, for isolation creates introspection, which in turn fosters a sense of individualism. For example, this is expressed in a scene where Bernard takes Lenina out on a first date. He suggests they go for a walk and talk, but Lenina finds such an activity distasteful. She instead persuades Bernard to take her to the Semi-Demi Finals of the Women’s Heavyweight Wrestling Championships (Huxley 64). Soma tablets are also distributed in order to calm any hint of revolt or occurrence of thought. It is a drug taken to dull the senses of the urgency and desire for action. For as Lenina says, â€Å"Remember one cubic centimetere cures ten gloomy sentiments'; (Huxley 89).   Ã‚  Ã‚  Ã‚  Ã‚  Throughout 1984 and Brave New World, each method of control is intended to keep the individual from questioning their individuality. By limiting language and literature, creating social classes and conditioning, these societies are able to accomplish their goal. Yet, as long as humans continue to desire to acquire knowledge, this will never be allowed to happen. For it is upon the strengths of the individuals that our entire society is built.

Monday, January 13, 2020

Review of the Article About Gopher It Essay

The business plan of Goffer It is all about the plans and strategies for the establishment of an errand service for professionals in the business district of Boston. The service includes standard service, which includes usual time-consuming errand works of professionals, and custom service, which includes services according to the needs of the people. This partnership firm is to be founded by three highly experienced professionals with adequate knowledge in management and administration. The new venture they plan out is apt as there are not many similar ventures around their targeted locality and it is highly felt to be of need for the people. The population and the potential people interaction is quiet high in that locality. The services offered are quiet many and no competitor is as good as Goffer It. They had a very good marketing strategy and the formost among it is to utilize the benefits of the locality. As many thousands of people travel through the area it gives a natural opportunity for them to expose the firm to many without much of expenditure. This untapped market can be also expanded by way of short advertising campaigns too. The core of it included: * Needs of the target market on the basis of geography, demography, life style and buyer intentions. * Product differentiation. * Effective and profitable marketing mix. They also had a clear plan for the future, ways and means for expansion and to make it a profitable business in short time span of more than a year. They were very clear about the service to be delivered and the pricing of it. Their idea is to give the best service and gain customers through word of mouth. As the founders of this venture the three of them are well experienced and that they have prior experience in managing other but somewhat similar ventures. The best part of the organizational structure is that the three at the top are professionally fit for this work and they are good and qualified in finance and marketing, which can be considered the key areas of a business. Their advantages can be summarized in the following points. Untapped errand market * Large customer base * Low cost of marketing * Geographical advantage * Lifestyle of the people and their need for errand services * Experience of the partners in management * Their professional qualification in finance and marketing * Possibility of future expantion All these make this business very attractive and a possible success in the near future. There are no areas as such that are not addressed by them. Thus in this business plan we see a clear vision of a great firm in the years to come.

Saturday, January 4, 2020

Keeping the movie ‘A Beautiful Mind’ in mind, the...

Keeping the movie ‘A Beautiful Mind’ in mind, the following is a psychological analysis on John Nash ,the main character of the movie who is also a victim of Paranoid Schizophrenia .It also aims at analyzing the effect it had on the people around him. Schizophrenia has been defined as â€Å"split mind†. It refers not to a multiple personality split but rather to a split from reality that shows itself in disorganized thinking, disturbed perceptions, and inappropriate emotions and actions†. In the movie ,Nash was diagnosed with the symptoms of paranoid schizophrenia. Paranoid schizophrenia also called schizophrenia, paranoid type is a sub-type of schizophrenia, it is when being preoccupied with delusions or hallucinations, generally with cases†¦show more content†¦This delusion also made him think that the physiatrist was a Russian agent. o Grandeur delusion – this makes Nash believe that he possess some superior quality of being the ‘Best Natural Code Breaker’. †¢ Auditory Hallucinations – Basically Nash could hear voices that were not really present. He could hear the voice of Charles , Charles nephew and William talking to him or to each other, the voice of a babies laughter and even the ‘bang’ of the gun .People would think that he is talking to himself because according to him the voices were real. These voices sometimes influenced him to act in a certain way(Charles giving advices to go outside to find the answer or advices about marriage) ,sometimes criticized what he was doing (like the part when John started ignoring Charles and the nephew ,so Charles started criticizing him that what he is doing is wrong) .And sometimes these voices also ask you to harm someone( the part when William ask Nash to harm Alicia ,Johns wife.) †¢ Anxiety , Anger, Self-importance – He used to get scared and worried whenever he would see men wearing black or having black car. He also got angry onShow MoreRelatedA Brief Analysis on Sexism in English5522 Words   |  23 PagesA Brief Analysis on Sexism in English Abstract Sexism is engrained in the language people speak all over the world. English, one of the most popular languages in the world is no exception. The phenomenon of sexism is not only a linguistic one, but basically, a social issue that is far more notice-worthy than the public would have thought. Demonstrations of Sexism in English are too numerous to be totally covered. This paper illustrates demonstrations from the viewpoints of word-structure,Read MoreCreativity in Advertising15483 Words   |  62 Pagesproduct. * Creates Demand for Product: Advertising creates demand for the product. Advertising spread information about the product or services and makes consumers aware about it through various mass media which makes positive effect on the mind of the people and create demand for the product. * Expand Market: It helps in expanding local markets, to national level and even to international level. Trading at national and international level is impossible without advertising * AssistsRead MoreLanguage of Advertising20371 Words   |  82 PagesStyle†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.60 3. Newspaper Style†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.60 4. Scientific Prose Style†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦60 5. The style of official documents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦60 Chapter XI. Psychology and Advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.62 1. Social Psychological factors underlying the impact of advertising†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.62 1.1. Advertising: appealing to fun and pleasure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦64 1.2. Advertising: appealing to vanities and egos†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..66 2. Advertising and hypnosis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.67 3Read MoreQualitative Research and Celebrity Endorsement24767 Words   |  100 PagesCelebrity Endorsement is viewed as a billion dollar industry in today’s era. (Kambitsis et al, 2002). Various companies are signing deals with celebrities in the hope that by using celebrities they can accomplish a unique and relevant position in the minds of the consumers. (Temperley Tangen, 2006).Celebrity endorsement is increasingly being employed across various industries regardless of the product type. It is known to be playing the role of a signalling strategy. (Mustafa, 2005). Also AccordingRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesPhenomenology of the Narrative, 16 II Problems of Film Semiotics Chapter 3. Chapter 4. Chapter 5. The Cinema: Language or Language System? 31 Some Points in the Semiotics of the Cinema, 92 Problems of Denotation in the Fiction Film, 108 III Syntagmatic Analysis of the Image Track Chapter 6. Outline of the Autonomous Segments in Jacques Rozier s film Adieu Philippine, 149 Chapter 7. Syntagmatic Study of Jacques Rozier s Film Adieu Philippine, 177 vii viii CONTENTS IV The Modern Cinema: Some TheoreticalRead MoreDissertation Proposal on Managing Diversity of Workforce18916 Words   |  76 Pageswithin this study illustrates the fact that the expectations of employees differ within the generations represented in today’s workforce and unless managers have a sound knowledge-base of the needs and expectations of the organization’s employees then keeping these employees motivated may prove to be quite difficult. 2001, many intelligence agencies have experienced a surge in hiring however; many of these employees have five (5) years experience or less. Furthermore, a recent intelligence agency reportRead MoreDeveloping Management Skills404131 Words   |  1617 PagesLine 58 Understanding and Appreciating Individual Differences Important Areas of Self-Awareness 61 Emotional Intelligence 62 Values 65 Ethical Decision Making and Values 72 Cognitive Style 74 Attitudes Toward Change 76 Core Self-Evaluation 79 SKILL ANALYSIS 84 Cases Involving Self-Awareness 84 Communist Prison Camp 84 Computerized Exam 85 Decision Dilemmas 86 SKILL PRACTICE 89 Exercises for Improving Self-Awareness Through Self-Disclosure 89 Through the Looking Glass 89 Diagnosing Managerial CharacteristicsRead MoreMarketing Management130471 Words   |  522 Pages branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P s of marketing, depicted below: Marketing decisions generally fall into the following four controllable categories: †¢ Product †¢ †¢ †¢ Price Place (distribution) Promotion The marketing mix Product Price Target Market Read MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesMarketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofitRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesCultures? 514 †¢ Strong versus Weak Cultures 514 †¢ Culture versus Formalization 515 What Do Cultures Do? 516 Culture’s Functions 516 †¢ Culture Creates Climate 516 †¢ Culture as a Liability 517 Creating and Sustaining Culture 519 How a Culture Begins 519 †¢ Keeping a Culture Alive 519 †¢ Summary: How Cultures Form 523 How Employees Learn Culture 523 Stories 523 †¢ Rituals 524 †¢ Material Symbols 524 †¢ Language 524 Creating an Ethical Organizational Culture 525 Creating a Positive Organizational Culture 527 Spirituality