Modern Theatrical Practices Essay

The play ‘Macbethà ¯Ã‚ ¿Ã‚ ½ was written by William Shakespeare in 1606 and is thought to have been written for King James I. The play was found by Shakespeare in ‘The History of Scotland’ and in there it was suggested that Banquo had helped Macbeth in the killing of Duncan but Shakespeare cleverly left this out as King James I was an ancestor of Banquo and the thought of regicide in his family would have killed Shakespeare’s career and most probably, he would have been killed himself. For maximum effect, I believe the best stage for this play would be a proscenium arch. This is so the actors will always be facing the audience and when the apparitions happen, the audience will not be able to see being the gauze and alter which would spoil the effect given. Also the audience’s seat will not go that high up for the same reason. Originally, the audience should react normally to the acting going on, then when Macbeth enters with thunder booming about, and I feel like this should scare the audience to show that something bad is going to happen. Throughout the Apparitions I think the audience should feel a small bit of fear but I expect them to really understand what is happening on stage so the fear cannot be too strong. I believe fear is an important feeling as it symbolizes that something evil is happening on stage. At the same time I want the audience to be excited and on the edge of their seat, wondering what is going to happen next. In this scene Macbeth again visits the witches who he thinks are helping him. The Witches are of course evil characters and don’t have his good at heart. This is a fault of Macbethà ¯Ã‚ ¿Ã‚ ½s, as he doesn’t realize the Witches are evil an thinks he is unbeatable until it is too late and Macduff, with the help of Malcolm, has rallied support to overthrow him. The first time Macbeth meets the Witches they predict that Macbeth will become Thane of Cawdor, King of Scotland and that the children of Banquo will also become kings. These predictions lead to the murders of Duncan and Banquo. This meeting tells Macbeth to ‘Beware Macduffà ¯Ã‚ ¿Ã‚ ½ (IV, i, 70) and leads to the murders of Lady Macduff, her children and the majority of the Macduff castle servants. The witches also lull Macbeth into a false sense of security by telling him that â€Å"†¦for none of woman born shall harm Macbeth† (lines 79-80). Macduff was born by Caesarean section and so ‘isn’tà ¯Ã‚ ¿Ã‚ ½ born of woman. Macbethà ¯Ã‚ ¿Ã‚ ½s security is also lowered when he is told that he is safe until ‘Great Burnham Wood to High Dunsinane Hill† (line 92). Macbeth believes this to e impossible so sees himself as indestructible but this prophecy comes true when the English soldiers carry branches up to the hill to disguise how many of them there actually are. These two lapses in security will lead to the eventual downfall of Macbeth. The scene is described as a ‘miserable place near Forresà ¯Ã‚ ¿Ã‚ ½ (The royal castle of Scotland); Thunder is also described as happening. I think that it is vital to get across the fact that this place is barren and contaminated by immorality due to the company of the witches. I would set this scene in the hours of darkness, there will be fire-torches stuck in the ground providing some dim light to show that it is an isolated area and not a common rest ground for people. Light bulbs will be used, not actual fire as fire may cause a safety hazard. Also Lighting will be coming from behind a gauze, which is hanging towards the back of the stage. This will enhance the effect that the place is evil. The torches on the floor will give the audience the impression of a medieval setting. They will be randomly arranged around the stage to show a mild, or delicate case of the chaos that is linked with the Witches. The gauze will be hung towards the back and no light will be shone behind it until the apparitions, this is so the apparitions can come from behind the gauze so the audience cannot see them coming out of a cauldron for example. Seeing something rising from a cauldron cannot be made to look good in a theatre and may come off as looking tacky. The actual stage itself will be decorated to look like a cave, mould and dirt should be on the stage floor and small boulders scattered over the ground. I think that an actual cauldron would be a bit odd looking seen as nothing will be rising out of it and also a cauldron is slightly pantomime. So instead of a cauldron I think that a large, stone alter, with a large bowl shaped crevice carved into it will be well received. There will be a light bulb in the base of the bowl crevice, which will shine up into the witch’s faces as they move around it. This would create strange shadows; which would make the Witches look physically evil. My Witches don’t actually look evil, only ragged and dirty. This would make more sense to portray them as this as Macbeth does not see the witches as evil so if the looked normal, this could show why Macbeth is tricked by them. The audience would be able to see the evilness of the Witches as well as feel it in their actions. The rock effect would be more natural looking and a fire isn’t necessarily needed as the evil ingredients generate their own heat. The natural look would also mean that it doesn’t have to disappear in a puff of smoke like an iron cauldron would. The three Witches are moving around the rock whilst describing the evil ingredients they are throwing in. They will speak gently, but not essentially evilly. The voices used should be enough to tell the audience that these people are not pure and good. I think that although the witches are fundamentally evil and therefore don’t really need a reason to hate Macbeth it would be original to give them a reason. Macbeth will be wearing his feudal colours when he finds the witches. Two of the witches will be wearing ragged clothing but it will be obvious to the audience that some of this clothing bears the colours of Macbeth, suggesting that these too were once loyal servants to him but due to Macbeth committing an evil act against them, or by an evil such as the one that is corrupting Macbeth now, they have turned. Two of my Witches will be men, enhancing the idea that they were maybe soldiers of Macbeth who were punished by their master and so have decided to oppose him. The third will be wearing clothes that were once very expensive, a dress of a noble lady of the period, torn and ripped by time. She may have been an old love of Macbeth who was dropped by the man and is now bitter. The clothing of the witches will strengthen the atmosphere of evil that is opposing Macbeth; but that it is his own fault that evil has picked him out to be converted. The Witches won’t have evil cackling voices but instead keep normal human voices; showing that there is still some humanity left in them at the same time as showing that humanity can be so easily converted to evil. Once the spell is completed Hecate, the Queen of Witchcraft enters. Expanding the idea that the witches were once subjects of Macbeth I think that Hecate could also be an ex-subject. I however like that idea that Hecate is a ghost like figure of an old woman, maybe an ex queen or his mother, dressed out in normal clothes. She will not be raggedly dressed but instead his clothes will be fresh and clean. I believe she could be his mother and ghost like o show that it could all be his sub-conscience, screening that he really isn’t evil and feels bad about what he did. The three ‘witchesà ¯Ã‚ ¿Ã‚ ½ who accompany her will also be cleanly dressed, wearing the Armour and colours of their lord (they will be men-at-arms, footmen etc†¦). Hecate’s lines are often spoken in a cackling way but this won’t be very appropriate for my Hecate. As she speaks her lines the lord (Hecate) will slowly walk back and forth in front of the Witches. When this small speech is finished a song and dance is described as occurring. Instead of this my three main Witches will get down on one knee and bow to the lord. They will remain like this for several seconds until the lord (Hecate) and his entourage has exited the stage. When Macbeth enters there will be a loud clap of thunder issued in a surround sound bomb followed by the light behind the gauze flashing for a few seconds to simulate lightning. Macbeth will have a faint spotlight of white light will shine on him. The light will not be too strong to show that the good that is left in Macbeth is waning and it will take little persuasion from an evil force to drive him all the way to eternal damnation. The thunder and lighting will alert the audience that something important is happening. When Macbeth speaks he will have a deep, booming voice. Clearly belonging to the higher orders although now and again in his dialogue his voice will wobble and break into that of an underling, like the Stereotypical voice of the witches. His voice will do this when he speaks of murder or of other foul acts he has committed. This means that it will happen mainly after Lennox has informed him of Macduff’s flight to England. This will show the audience that Macbeth would be a strong (Psychologically) man if he could stand up to the handling and dishonesty of the Witches. When the witches speak to Macbeth they will not do so in a dissident manner as they will consider themselves to be his equal, as they know they have power over him. Shakespeare also reveals something by making them speak in blank verse, the manner usually reserved for upper class characters. Possibly the witches really are upper class characters? This is why I have decided to portray the witches as possible subjects of Macbeth. Shortly before the first apparition appears the 3 witches all speak together. I think this (Come high or low: Thyself and office deftly show.) should be spoken softly, inviting Macbeth to ‘follow’ them in the abyss. Then I shall have the stone alter to make an exploding sound and a bolt of lightning should fill the stage up with light. Then I would establish the gauze to its bursting effect. The whole area in front of the gauze would be blacked out apart from the dim spotlight still on Macbeth, as it is he who is being shown the apparition. The light behind the gauze will be a dreary grey/white glow and will appear rather dusty. Then as if from nowhere the first apparition will appear. Really the suit of armor will slowly rise from the ground, the actor get up from the floor, but due to the rock alter obstructing the audiences view, it will look as if it is rising from the altar. The apparition is an armored head. This doesn’t mean that it’s a head with arms. That would be stupid. It is in fact a head with a helmet on. I think that it is hard to actually portray a floating head on stage without special camera effects like in a film. Therefore I will make the ‘armed headà ¯Ã‚ ¿Ã‚ ½ into an actual armored warrior. The helmet will be one that encloses the bearer’s head fully, so hiding the face inside. All the lights in front of the gauze will go out apart from the one in the alter and the light on Macbeth. The helmet may cause the voice of the ‘headà ¯Ã‚ ¿Ã‚ ½ to be muffled so I believe a pre recorded speech by the actor would be better to use in this case, and also it would have a surround sound effect to frighten the crowd maybe. This is to show that what the Witches are doing is evil. I would make my armored warrior wear exactly the same clothes as Macbeth, but he will not notice this. The identical clothing will act as a testament that is Macbeth himself who is causing him to fall from grace. The warrior will chant the word Macbeth louder and louder as he walks around. He will do this once until reaching the point from which he appeared. He will appear to leave but will turn around at the last moment and say, in a deep, booming voice, ‘beware Macduffà ¯Ã‚ ¿Ã‚ ½. He will then go on with ‘Beware the Thane of Fifeà ¯Ã‚ ¿Ã‚ ½ (Macduff’s title) before ordering Macbeth ‘Dismiss me, enough!’ He will be one of the only characters in the play who will speak to Macbeth in such a way and not cause Macbeth to become angry. I think that the strong contrast of the long loud chants and the short booming ‘beware Macduffà ¯Ã‚ ¿Ã‚ ½ will enhance the fact that Macduff is a major enemy of Macbeth and will end up killing him. The contrasting way that the apparition speaks to Macbeth will show the audience that it is Macbeth who is insulting or degrading himself, as the apparition will appear to be Macbeth himself. All the original lights in front of the gauze will come on again and the behind gauze light will slowly fade as the apparition disappears. The second apparition to appear to Macbeth is a bloody child, supposedly coming from a caesarean operation. This will be a difficult apparition to show as I think a baby is a hard member to work with and using an actual baby may be an infringement of human rights. Due to this I think that a child of maybe four or five years will be used. Once again, all the relevant lights will dim and this time a beam of light, hinted with red shall shine on the child who again rises behind the gauze. The high voice of this apparition (a pre-pubescent child) will contrast sharply with the mighty voice of Macbeth and again should be pre recorded, as a really young child cannot be expected to perform in front of that large a crowd. The child should be with his mother on stage and be cuddling the woman. This is so Macbeth has reason to think that no one is of woman born and he is indestructible. The audience should notice that the power of the Witches has caused Macbeth to focus all of his attention on a small child. After Macbeth has heard that ‘none of woman bornà ¯Ã‚ ¿Ã‚ ½ can harm him Macbeth becomes happy as he thinks that he can defeat Macduff and is indestructible. He will turn away from the apparition towards the audience and smile and nod to himself. When the light comes on after this apparition as left the beam on Macbeth will be noticeably dimmer than before, showing that Macbeth has taken another step to eternity in the presence of Beelzebub. Macbeth has decided that Macduff must go, but he hasn’t decided on a time yet. The change in strength of the beam should be subtle but noticeable so that the audience will clearly notice, so only an alert member of the audience will realise the rapid fall of Macbeth. Finally the third apparition appears, for this I would have a projector behind the gauze, which has an animation of the apparition on. I shall have the apparition portrayed as a forest moving over the hills towards Macbethà ¯Ã‚ ¿Ã‚ ½s castle. Amidst the moving forest an army should be able to be just seen, barley noticeable unless you are an alert member of the audience, this is to show that the apparition is actually looking into the future and this is exactly what will happen, and those with previous knowledge of the play should realize this. The apparition will then be spoken, also in a pre recorded voice, but this one should be spoken in Macbethà ¯Ã‚ ¿Ã‚ ½s voice, This will indicate to the audience that it is Macbeth himself who is causing all the corruption and unrest. Macbeth is very happy at what the apparitions have said and fails to notice the many hidden symbols that they bear such as the identical clothing worn by the first apparition and the voice of Macbeth in the third. Only one thing troubles Macbeth now, the idea that it may be the offspring of Banquo who rule the kingdom instead of his own. Macbeth therefore orders the Witches to tell him about this. After he has made the question â€Å"†¦shall Banquo’s issue ever reign in this kingdom?† There will be a pause of about 3 seconds; long enough to alert the audience that something important is about to happen. Thee Witches will turn away from Macbeth and look to the floor before saying â€Å"Seek to know no more†; they know that the images that they must now show Macbeth will not please him, but he has demanded it and although the Witches have infinitely more power than Macbeth they will show him this apparition as they have shown him the apparitions that have pleased him. All of the lights will go out so that the stage is completely dark. Again the projector will be used for this apparition and a bright light will shine on the screen to make the vision stand out. Within the first few seconds of this apparition showing, a King, slightly resembling Banquo will appear on the screen. Then after about ten seconds a sound effect, similar to a camera click effect, will sound and the King will disappear and another King, resembling Banquo a little less will appear, then again the sound effect will sound and another King, resembling less of Banquo but similar to the previous King, to show the audience that they are indeed from the same family, will appear. And so on and so forth until all eight Kings have appeared on the projector. Then a loud boom of thunder in surround sound will echo around the theatre in addition to a lightning flash filling up the stage. The screen will then have all eight kings showing and then a computer character of Banquo will appear in the center of the screen, covering the Kings behind him to enhance the effect of him being there, will start laughing and mocking Macbeth, this will go on for about half a minute then the apparition will disappear. The Witches will now begin to smile and look pleased with their work. They will begin to mock Macbeth with the song they will sing and the first Witch praises Macbeth as a ‘great kingà ¯Ã‚ ¿Ã‚ ½ in a voice of mock worship. Once more the audience will realise that Macbeth has no power over the Witches and how they are the real evil in the play. The Witches dance and vanish (the lights will go out again). When the lights come back on they will be noticeably brighter due to the departure of the Witches, showing that the Witches were really evil. Macbeth will be shouting out his lines while on his knees about how the Witches have abandoned him when Lennox enters accompanied by a messenger who will be muddy and look tired. In his hand he will be carrying a large leather bag. This man will be the messenger that Lennox will inform Macbeth about. Macbeth will still have his dim spotlight on him but Lennox will have a bright light, his uniform/armor will be clean and shining, showing that Lennox has not fallen from grace as Macbeth has. Lennox will inform Macbeth of Macduff who has fled to England to bring back an army. This will lead to Macbethà ¯Ã‚ ¿Ã‚ ½s final soliloquy of this scene. During this Macbeth will speak of his plans to murder Macduff. He will pace around the front stage whilst Lennox walks towards the back of the stage to talk with the messenger so it doesn’t look like that Lennox can actually hear what Macbeth is saying. Macbeth should look flustered and angry, he should look as if he has lost all sanity and means of rational thought, showing the audience that in this one scene Macbeth has gone from a murderer to a madman and is still plummeting to worse things. The spotlight over Macbeth will start to fade until it eventually is put out permanently. This is to show there is no way back for Macbeth now.

A Class Divided Documentary Review

A class divided is a documentary about a teacher named Jane Elliot who teaches her students about racism first hand. She divides the students into two groups, the blue eyes, and the brown eyes. For the first day, the â€Å"brown eyed† children are not able to go to recess, or lunch at the same time as the rest of the children. They wear a blue collar around their necks so that they are obviously different at a distance from the other students. They are not allowed to drink from the same water fountains, use the playground equipment, or even play with the blue eyed children.The next day, the roles are reversed. During these two days Jane Elliot would make comments about the children wearing the collars to degrade them. She would point out if one of them wasn’t ready on time, or if they forgot something. She would say things like â€Å"That’s how blue eyed people are† â€Å"Brown eyed people are better than blue eyed people† (J. Elliot, A Class Divide d, 1985). After the children who weren’t wearing a collar noticed Mrs. Elliot saying these kinds of things, they would also chime in and begin saying things about the kids wearing the collars.Mrs. Elliot said â€Å"I watched wonderful, thoughtful, children turn into nasty, vicious, discriminating little third graders. †(J. Elliot, A Class Divided, 1985) . The movie showed the students come back for their fifteenth class reunion to talk about this life long lesson that their third grade teacher taught them. All of the students said it was a lesson they have never forgotten and something that changed their lives forever. They talked about how it affected their lives growing up, and how it affects the way they raised or were currently raising their children.Since she got done teaching, Jane has been doing trainings are conferences to teach others. Her movie A Class Divided has been shown in prisons to inmates who are trying to earn a degree. She also did training at a pri son in Iowa for the guards and other staff members. When people signed into the meeting they had to log whether they had brown eyes or blue eyes. Those with blue eyes had to wear a green ribbon. The people with brown eyes were able to go in and sit when the training was scheduled to start, where the blue eyed people had to stand out in the hall. The bathrooms were labeled â€Å"browns only†.The blue eyes weren’t told what was going on, they were just told to wait outside, and administration would come out and tell them to be quiet. Meanwhile, Jane Elliot talked to those with brown eyes and told them that they were not to allow blue eyed people to sit beside them. She told them that brown eyed people were better than blue eyed people. She said that blue eyed people were no good and the brown eyes were to treat them as such. A while after the meeting started the blue eyes were able to come into the room. They had to sit in the back, and some people didn’t even hav e a seat.During the meeting Jane talked to the people with blue eyes a lot like she did to her students 30 years ago. The reaction she got from the adults were a lot like they were in her experiment with the children, however there was one woman who was a lot more out spoken and rebellious toward Jane. Jane Elliot does a great job at not only telling people about racism and discrimination, but also showing how it affects us, and how easy it is to go with the crowd. Some of the movie takes place in a school, and this is a place where children are taught to socialize.Teachers play a huge role in how students are molded, especially at such a young age. In this day and age, I don’t think teachers really think about how much of an influence they are on their students. Most of the children spend more time with their teachers than they do with their own parents. Jane took on this role and helped her students understand that there is an issue with discrimination and taught them a val uable lesson. When this documentary was filmed not everyone was taught that the color of your skin doesn’t make up the type of person that you are.They were taught that if you are not white, you aren’t â€Å"normal†. They associated people that had a different skin color as â€Å"bad† or even â€Å"stupid†. In those times it was totally acceptable and some people sincerely believed this. Things that are social acceptable change over time and this is something that has changed in a big way. I’m not saying that everyone doesn’t care about the color of your skin. There is a lot of racism going on in our world today, but it is no where near as bad as it was forty years ago.It reflects what we are taught by our parents also. If we are taught that â€Å"black people† are bad then we are going to believe that they are, and look at all of the bad things they do. We like to be the same as everyone else; we do not like to stand out. In t he film a lot of people didn’t dare to stand up for those wearing a collar because that would require them to stand up and go against what the authoritative figure was saying. This video relates to several chapters in our sociology book, the main chapter being chapter ten, race and ethnicity.This movie focused on the struggle in our country with discrimination of those with a different skin color, concentrating on â€Å"blacks† being the minority. At the time, people thought of black people are dirty, stupid, and bad people. They didn’t think they were able to do anything as good as white people. Jane Elliot turned her classroom into a small discriminating society in a sense. She had the brown eyed students wear blue collars the first day and they were not able to do any of the same things that the blue eyed students did.She divided this class that was once a united class who played together, into a class that was split into two groups and mocked and made fun of each other, solely because of the color of their eyes. I also think we could relate this movie to chapter fourteen, where the book talks about education. Like I have stated before, teachers play a major role in their interaction with their students and how they can be molded. Jane talked about going over the phonics card packs with the brown eyed students on the day that they wore the collars around their necks and it took them five and a half minutes to get through the card pack.On the day that they didn’t wear the collar around their necks, and were treated with respect and felt as though they were sufficient, they only took two and a half minutes to get through the card pack. Jane talked about the time she performed this exercise for the second time with her third grade class. She said that the students score went up on the days where they were â€Å"on top† and went down on the days they were on â€Å"bottom†. After going through the exercise their overall scores would have a significant incline. Mrs.Elliot sent the results to Stanford University’s Psychology Department to have them study and examine why this would be so. We could also relate this video to chapter seventeen, which talks about social change: collective behavior, social movements and technology. Like I said, things that were once socially acceptable in those times are no longer acceptable now. In those days it was ok for people to say the word â€Å"nigger’ it was a term that people used for black people because that’s the term everyone else was using. Now, it is considered a derogatory word and it is not acceptable to say it.I thought that this documentary was very interesting. I loved what Jane Elliot did with her students. I wish it was something more teachers could do, but now-a-days it probably couldn’t be done because of the stink people would put up about it. I feel that some teachers spend too much time talking about topics and not n early enough actually teaching. Jane taught her students a lesson that they have remembered and will never forget. It is something that they have taught or will teach to their children. The town I grew up in was quite a bit like Riceville, Iowa. It was a small town, primarily Christians who were white.In fact, there were only two black people in our town and they happened to be two of my cousins who were adopted. From as far as I can remember I was taught that skin color doesn’t make up who the person is, â€Å"It’s what is on the inside that counts. † My cousins and I had a great relationship with my cousins and it wasn’t because of the color of their skin, or the color of mine that made the difference. I have met black people who I didn’t like, and I have met white people who I didn’t like. To me color makes no difference. I am very grateful that I was taught this lesson, and I feel and for those who haven’t been taught.I think it w ould be incredibly useful for this to be used in school. There are many other forms of discrimination other than people with different skin colors. Just because it is the form that is most widely talked about doesn’t mean it is the only one. I hope in some way, maybe not by putting collars around their necks, but I do hope that this is taught in schools through out the years. References Peters, William. (1985). A Class Divided. PBS, Frontline Benokraitis, Nijole. V. (2012). SOC, (Student Edition) Belmont, CA: Wadsworth, Cengage Learning

British Airways

Also it is member of International Airlines Group. Nowadays British Airways is using strategy of Marketing Mix including 4p’s. First of all, what is it Marketing Mix of 4 p’s? â€Å"Marketing Mix† is said for different performances which companies have to choose to bring a product or service to market. Marketing Mix 4 p’s: * Product: characteristics and features * Price: pricing strategies * Place: location, distribution channels * Promotion: advertising, promoting to the customers Going into more deep and applying this theory to such company as British Airways I can say that Product strategy is the main strategy of Marketing Mix (4 P’S). Without Product strategy there is no Place, Price and Promotion. Speaking about BA it is transporting industry its product is not physical and cannot be touched. British Airways product strategy includes flight  services, quality of flights, various destinations across Europe and  the world, executive class, business class, speed, security, support  facilities and years of experience. Nowadays, the main aircrafts which BA uses to transport people are Airbus A318-100, Airbus A319-100, Airbus A320-200, Airbus A321-200, Airbus A380-800, Boeing 737–400, Boeing 747-400, Boeing 767-300ER, Boeing 777–200, Boeing 777-200ER, Boeing 777-300ER, Boeing 787–8, Boeing 787–9. Most of the airplanes which are 77% use either Rolls-Royce or IAE alliance engines. Another 23% is divided between General Electric  and the  CFM International  consortium. To the year 2012 BA operates over 400 aircraft, carries over 62  million passengers annually, and serves more than 200 destinations. British Airways is not only Airline Company it also has its own  engineering branch  to exploit its aircraft fleet, this includes line maintenance at over 70 airports around the world. One more vital option of 4 p’s is Place. The main â€Å"place† were customers can consume services of British Airways is situated in Waterside, close to its main airport at London Heathrow Airport. However BA is international company and you can also find it in main airports all over the world. Also there are two important service centers in Glasgow  and  Cardiff Airports. Turning to the third option which is Price the organization should set the price relative with the value delivered and perceived by the  customer. British Airways has set its services in the way that customers can chose how much they want to pay for this service. Comparing with other Airline Companies BA poses four types of services economy class, premium economy class, business class, premium business class. The difference is in quality of â€Å"product which are you consuming† and the price. So price of the tickets are varied from ? 00 to ? 400. Main success of the company depends on its promotion. People in the promotional team of British Airways know their. First slogan â€Å"The World’s Favourite Airline† was established in 1989 with the song of â€Å"The Flower Duet† by  Leo Delibes. After this there were a lot of changes like â€Å"Upgrade to British Airways†, â€Å"The World’s Favourite Airline†, â€Å"The World’s B est Airline†, â€Å"We’ll Take More Care Of You†, and â€Å"Fly the Flag†. One of the latest tricks was â€Å"Christmas gift voucher† which is promotional prices. This works during the Christmas holidays and offers lowest prices for their customers. For example flying to 14 travel zones from ? 59 return on UK and Europe destinations and  from ? 269 return on the rest of the world In the end I would like to say that British Airlines is one of the biggest companies in this area and one of the best companies. For a long time it provides its clients with high level services and security which is the most important things in this business. Meanwhile, price is responsible to the quality. Service is easily available and well promoted. British Airways There was a one-sided decision taken to introduce swipe cards. It was unplanned because it was introduced at the start of the summer quarter when they had it has one of its busiest quarters. From the perspective of sense making, management needs to be aware of the key elements that are important to the situation. In BA the management did not form an awareness of key element; they did not realize that the move was being interpreted to manipulate their working patterns. The management did not understand the importance of not introducing an unpopular system before the peak season. Finally, this was not a decision made by examining different alternatives and evaluating them properly. This was an ad hoc decision taken by the management without considering its consequences. From the point of view of change management, there strength of organizational dissatisfaction, vision for the future and possibility of immediate, tactical action must be stronger than the resistance within the organization. The employees did not want the change, they felt that the swipe system would be used to manipulate their working patterns and shift hours. From the perspective of contingency, the management is supposed to identify what can go wrong in the given situation. The BA management had not planned for the event that the imposition of the swipe card would lead to refusal by workers of the swipe card resulting in a strike. From the point of view of process, it is necessary for the management to methodologically study the process of employee decision making, employee concerns about swipe cards and reason for rising absenteeism. The management did not study the mood of the employees, the effect of lack of consultation, poor pay rates and dissatisfaction with the management. From the perspective of organizational development, I would make sure the event is more planned and communicate to the employees so that they are taken into consideration with the decision. From the perspective of sense making I would make the management understand the key elements. Then I would make management come up with alternatives before making a decision. From the perspective of change management, I will recommend that BA management should first set a vision for the organization, then it must assess the dissatisfaction with the current system, next it must suggest tactical action that is acceptable to the employees and then suggest action. From the perspective of contingency, I would recommend that the BA officials should assess all the contingencies that are possible because of the change and should develop risk reduction strategies. From the perspective of process, I would recommend that the BA management should methodically study the process of employee decision making and evaluate the manner in which the management action will affect the process of decision making of BA management. References Palmer, I, . Dunford, R. , Akin, G. , (2009) Managing organizational change: A multiple perspectives approach (2ed. ) New York: McGraw Hill. British Airways British Airways British Airways Also it is member of International Airlines Group. Nowadays British Airways is using strategy of Marketing Mix including 4p’s. First of all, what is it Marketing Mix of 4 p’s? â€Å"Marketing Mix† is said for different performances which companies have to choose to bring a product or service to market. Marketing Mix 4 p’s: * Product: characteristics and features * Price: pricing strategies * Place: location, distribution channels * Promotion: advertising, promoting to the customers Going into more deep and applying this theory to such company as British Airways I can say that Product strategy is the main strategy of Marketing Mix (4 P’S). Without Product strategy there is no Place, Price and Promotion. Speaking about BA it is transporting industry its product is not physical and cannot be touched. British Airways product strategy includes flight  services, quality of flights, various destinations across Europe and  the world, executive class, business class, speed, security, support  facilities and years of experience. Nowadays, the main aircrafts which BA uses to transport people are Airbus A318-100, Airbus A319-100, Airbus A320-200, Airbus A321-200, Airbus A380-800, Boeing 737–400, Boeing 747-400, Boeing 767-300ER, Boeing 777–200, Boeing 777-200ER, Boeing 777-300ER, Boeing 787–8, Boeing 787–9. Most of the airplanes which are 77% use either Rolls-Royce or IAE alliance engines. Another 23% is divided between General Electric  and the  CFM International  consortium. To the year 2012 BA operates over 400 aircraft, carries over 62  million passengers annually, and serves more than 200 destinations. British Airways is not only Airline Company it also has its own  engineering branch  to exploit its aircraft fleet, this includes line maintenance at over 70 airports around the world. One more vital option of 4 p’s is Place. The main â€Å"place† were customers can consume services of British Airways is situated in Waterside, close to its main airport at London Heathrow Airport. However BA is international company and you can also find it in main airports all over the world. Also there are two important service centers in Glasgow  and  Cardiff Airports. Turning to the third option which is Price the organization should set the price relative with the value delivered and perceived by the  customer. British Airways has set its services in the way that customers can chose how much they want to pay for this service. Comparing with other Airline Companies BA poses four types of services economy class, premium economy class, business class, premium business class. The difference is in quality of â€Å"product which are you consuming† and the price. So price of the tickets are varied from ? 00 to ? 400. Main success of the company depends on its promotion. People in the promotional team of British Airways know their. First slogan â€Å"The World’s Favourite Airline† was established in 1989 with the song of â€Å"The Flower Duet† by  Leo Delibes. After this there were a lot of changes like â€Å"Upgrade to British Airways†, â€Å"The World’s Favourite Airline†, â€Å"The World’s B est Airline†, â€Å"We’ll Take More Care Of You†, and â€Å"Fly the Flag†. One of the latest tricks was â€Å"Christmas gift voucher† which is promotional prices. This works during the Christmas holidays and offers lowest prices for their customers. For example flying to 14 travel zones from ? 59 return on UK and Europe destinations and  from ? 269 return on the rest of the world In the end I would like to say that British Airlines is one of the biggest companies in this area and one of the best companies. For a long time it provides its clients with high level services and security which is the most important things in this business. Meanwhile, price is responsible to the quality. Service is easily available and well promoted. British Airways There was a one-sided decision taken to introduce swipe cards. It was unplanned because it was introduced at the start of the summer quarter when they had it has one of its busiest quarters. From the perspective of sense making, management needs to be aware of the key elements that are important to the situation. In BA the management did not form an awareness of key element; they did not realize that the move was being interpreted to manipulate their working patterns. The management did not understand the importance of not introducing an unpopular system before the peak season. Finally, this was not a decision made by examining different alternatives and evaluating them properly. This was an ad hoc decision taken by the management without considering its consequences. From the point of view of change management, there strength of organizational dissatisfaction, vision for the future and possibility of immediate, tactical action must be stronger than the resistance within the organization. The employees did not want the change, they felt that the swipe system would be used to manipulate their working patterns and shift hours. From the perspective of contingency, the management is supposed to identify what can go wrong in the given situation. The BA management had not planned for the event that the imposition of the swipe card would lead to refusal by workers of the swipe card resulting in a strike. From the point of view of process, it is necessary for the management to methodologically study the process of employee decision making, employee concerns about swipe cards and reason for rising absenteeism. The management did not study the mood of the employees, the effect of lack of consultation, poor pay rates and dissatisfaction with the management. From the perspective of organizational development, I would make sure the event is more planned and communicate to the employees so that they are taken into consideration with the decision. From the perspective of sense making I would make the management understand the key elements. Then I would make management come up with alternatives before making a decision. From the perspective of change management, I will recommend that BA management should first set a vision for the organization, then it must assess the dissatisfaction with the current system, next it must suggest tactical action that is acceptable to the employees and then suggest action. From the perspective of contingency, I would recommend that the BA officials should assess all the contingencies that are possible because of the change and should develop risk reduction strategies. From the perspective of process, I would recommend that the BA management should methodically study the process of employee decision making and evaluate the manner in which the management action will affect the process of decision making of BA management. References Palmer, I, . Dunford, R. , Akin, G. , (2009) Managing organizational change: A multiple perspectives approach (2ed. ) New York: McGraw Hill.

Historical Analysis of English Language from 1821-1916 Research Paper

Historical Analysis of English Language from 1821-1916 - Research Paper Example The immigrant groups like Dutch, French and Germans settled in various parts of the nation. However, in these racial enclaves, we find that the conducting of church services was done in the community’s native language and church-affiliated and private schools used the native languages of the children as the major teaching medium (James 126). Additionally, some of the schools did not teach English language as a first language but as a second language; whereas some others used the English language as a second medium of teaching. For the purposes of appealing to the minority communities or groups, bilingual programs were also started by some public schools. The manner in which the language minority groups and languages were treated in a liberal way went on until the First World War. The focus of high school English in American schools is on basic literary, the appropriate language use for public and personal reasons, as well as the development of a gratitude for and appreciation for different kinds of literature. Every year in the English curriculum, we find that the purpose of the study plan is meant to focus on building on the skills learned previously whereas expanding the exposure of the student to the literature’s realm. The National Council of Teachers has in fact described twelve standards that must be taught in the causes of English Language Arts (Ravitch 172). ... this in consideration, below is a sample of example of the courses that an ideal English curriculum study plan in the American high schools may consist of every year of the learning course (Scarvia 47). Year 1 English one This is the introductory for the English in high school. Here students are taught the basics of the process of writing which include the constructions of thesis statements together with the writing of essays. The process also includes the study of vocabulary and grammar (Parkerson & Parkerson 122). In literature terms, students mainly closely look at the style of every author, plot and theme. Eventually students are taught about and practice public speaking and practice research skills. Year 2 English two English two continues with the building on the fundamental principles that the students learn about in English one. The focus of students here is on the expansion of their informal and forma forms of the written expression. The students work through every step of t he process of writing starting from the pre-writing to the final drafts (Parkerson & Parkerson 126). They continue with their learning about grammar and expansion of their vocabulary knowledge. In terms of literature, we find that they continue focusing on enhancing their comprehension and understanding whereas recognizing plot and theme. In addition, they also review the use of literary devices by each and every author. They are expected relay information orally and then learn more concerning the techniques of correct research. Year 3 English three With this section, the students major particularly on the American literature. In most instances, this course can be integrated with the history of America successfully. They continue working on their informal and formal forms of the written

The Value of Work and Money Essay Example | Topics and Well Written Essays - 750 words

The Value of Work and Money - Essay Example It is always a regular battle for people to find jobs, even to those who graduated from universities. For this reason, some are challenged to take jobs with low salaries or that are not related to their education at all. Some try to make sense of such circumstances, considering it to be a stepping stone, a way of taking some experience on work for them to eventually land the job they want, in time. The perseverance that I have seen in most Chinese makes a one who would not easily give up, no matter how difficult situations are. If John Updike considers that â€Å"one of the advantages of having been a child in the depression is that it takes very little money to gladden the heart† (Updike, 125), I, for one who was raised in a country where applying for one position in a restaurant is a competition among hundreds of applicants, consider it a joy to have a job, no matter how difficult it is. It also follows that regardless of the salary, it easily gladdens the Chinese heart for one to have a job. This probably reflects as well the Chinese upbringing of never being ashamed about small beginnings as most wealthy Chinese worked their way to where they are now through hard work, perseverance and not being choosy of the demands of work. I always considered this to be an admirable character so with the same principle, I volunteered for odd jobs in the 2010 World Expo in Shanghai. The jobs were physically demanding. At night, as I rest on my bed, I felt like my body was badly beaten during the day. Nevertheless, there was the feeling of satisfaction that boosted my value and importance. I usually congratulated myself for a job well done during the day and treat myself to a restful night for me to be able to face another day of hard work. In such times, I felt like I was a true Chinese. I was proud of myself. In addition, I worked for a few days at a Chinese restaurant. There, I learned a lot not only about work but about job. I was challenged to continue with my studies as I observed that a university education greatly helps in the success of a person. I realized that I could actually work hard, maybe in a different manner as when I am an employee at a restaurant; that I could equally be tired but would be more financially rewarded. What I mean is that, if I have a good education that will propel me to get a white collar job, I may work as hard as a waiter, tired as dog by the end of the day, but well compensated. If I have an education that will make me stand out among others, I will not be like most who are just able to work with their hands, feet and common knowledge but I will be armed with a special knowledge and skill that would give me the chance to earn better salaries. I know I can get to the point of being the one giving a tip to the restaurant employee and not the one taking it. I do not mean to minimize the value of such job and situation; I just want to have a higher value for what I do. Studying in the United States, I am cons idered to be stingy. I do not see it that way, though. I understand that the worth of every cent I spend is the value of my parents’ sweat, hard work and long nights. If Updike says, â€Å"coins were once worth their weight in silver or gold†, they are worth my parents’ dreams for me. Nowadays, money can be easily spent. There are a lot of things to buy, many malls and places to go to. Coins and paper money can easily disappear from one’s wallet. Yet, as a person raised in a family where money is spent only in meaningful and

5 paragraph essay In what instances of your own life has malleability

5 paragraph In what instances of your own life has malleability been a factor in success or failure - Essay Example Usually malleability is considered to be a good property to have in the natural sciences. Being malleable means to be adaptable, to take outside influences to improve one’s own personal properties or strong points. Therefore using malleability is a recognised means of driving forward self-improvement and personal development as well. Arguably malleability is also about having to react to different kinds of pressures and other developments which could well be beyond personal control or an individual’s ability to chose. Malleability has played a prominent role in and being a notable factor in personal self-development as well as success. Malleability has allowed for the adoption of thoughts, activities, and the gaining of enhanced personal attributes to thrive at school, college, university, in paid employment, and within in various social groups. Malleability is a personal attribute that is priceless when it comes down to having a flexible approach which allows one to fit in and be very useful in most if not all social, academic, and employment circumstances. As a personal quality malleability means being able to adjust to all circumstances under varying degrees of pressure or high levels of expectations to achieve the desired outcomes and results. In other words demonstrating the personal quality of malleability is a key element in achieving success in academic, social, and employment situations that have already arisen or will arise in the future. Academic institutions, social groups, and businesses all need and will benefit from having people available to them who could clearly show their personal malleability to contribute to team working and decision-making. Malleability could and does make the difference between success or failure, a sound decision or an unsound decision. Personally speaking, or more accurately writing, malleability has

VIDEO 2 Assignment Example | Topics and Well Written Essays - 750 words

VIDEO 2 - Assignment Example All my dreams and ambitions for the future have literally gone down into the drains. ME: I understand your fears but I would strongly urge that you put away all that negative emotion and embrace life in its fullest now more than ever. You are right to assert that AIDS still has no cure but the ART therapy is there to ensure that you continue to live a healthy and long life. I will give you a small booklet featuring stories of HIV victims like yourself from all across the globe who have managed to survive with the virus for as long as 45 years. And who is to decide that you can’t go past that? Who determines whether you achieve or not? There are numerous patients around who discovered their status and yet set out into achieving their goals and dreams, and because of their extra-ordinary drive, many of them have since time immemorial been recognized by prestigious institutions and awards such as the Nobel – feats that ‘healthy’ (gestures with fingers to mean word ‘healthy’ is in quotes) folk like us can only dream of. In additio n, the mere fact that you have acquired the virus does not mean that you will die before everyone. Death can come in any form, for anyone, and at anytime of the day. I silently know in my heart from my interactions with life that I can walk out of this meeting and meet an untimely road accident and die or be left in a vegetative state, for instance. But this uncertainty in mankind’s life does not imply that we should stop living and dreaming for a better life. No. That would be to miss the point of living in the first place. Every day is a new possibility and one that must be cherished. So soldier on and choose for yourself whether you want to spend the rest of your life wallowing in self-pity or whether you want your name etched in the books of history. ME: I have known you for quite awhile now. I know you are talented in a number of ways and I want to see you use

The Possible Power of Electronic Media Essay Example | Topics and Well Written Essays - 1250 words

The Possible Power of Electronic Media - Essay Example So in order to bring a revolution onto the island a new leadership would be evolving. The old regime policies would be abandoned and new and clearly sought strategies would be implemented in order to recover from the old losses. The strategies would not only benefit the national government but also the individuals living in the island of Angic. The new government is going to take initiatives which are in line with the individuals vested interests. Different forms of media help is being pursued by the current government so as to implement their strategies and gain support amongst the people. Media is said to have a strong impact on the individuals living in this world. It not only tells the individuals where they are heading to but also urges them to take a certain step if required. Thus different types of electronic media is being sought by the government so as to implement such programs which are in line with the governments policy. The government has used radio to aware people of t he new friendly strategies which they are about to implement with their new policies. The individual benefits are pointed out in such a strategy and points laid out in which they tell people about how they are going to prosper. They reveal the corruptions and wrong doings of the past government which has put the state in an unstable condition. Thus they tell the individuals through radio that a new government is to come to bring a revolution on the island so that the island can survive the unfriendly conditions. The facts and figures of the previous government are provided to the public so as to make them aware of the present conditions prevailing in the state. The state of Angic has gone into a total chaos after the previous governments harsh and unfriendly strategies. The strategies have not proved to be successful and have turned out to be a failure. The role of radio can be put to be very important as it tells

A Reader's Response to Gilman's If I Were A Man in Gilman's Short Essay

A Reader's Response to Gilman's If I Were A Man in Gilman's Short Story - Essay Example However, she also feels the animosities of men against women. She tries to defend women’s abilities and sensibilities. Most especially, in the ending, Mollie questions how religion attacks women. I can relate to Mollie’s feelings as man, where she awakens to the possibilities of being a human being who has rights and responsibilities. â€Å"If I Were a Man† is about a woman who understands the beauty of being a man. I have not exactly experienced what Mollie felt, because in my family, women are respected as equals of men. Nevertheless, I know women who are treated as chattel. It is the modern times, but some men can be so Neanderthal when it comes to their women. I know men like Gerald, who treat their wives shabbily, because they are women per se. In my experience, some women like Mollie have turned into men, because their men have been debilitated by disease or accidents. As a result, they have to be the breadwinners of their family. I understand how Mollie fe els, because I have also heard about women’s experiences in being figuratively a man and how they felt happier and stronger. As men, these women begin to understand the frivolities of women. Chrissie, a relative of ours, used to love buying the latest fashionable attire, but when her husband becomes paralyzed, because of an accident, she works three jobs to make ends meet. Talking with her no longer revolves around fashion, but around practical matters. Mollie sees hats as silly as a man does: â€Å"And all that money just for hats--idiotic, useless, ugly things!† (Gilman). Chrissie also finds fashion as fleeting and unessential to a woman’s essence. She also cuts her hair, which makes her manlier too, and yet in a vital sense, it has freed her. Chrissie says: â€Å"I cut my hair and I feel and think like a man. I feel so free to do everything I want.† She states that she understand now that a woman’s place should never be in a home only, unless th eir husbands value their contribution and never make them worry about financial conditions. She is a classic example of a woman who has changed her perspective about being a woman. More importantly, these women-turned-man feel tired from each day’s work, but less stressed; in short, they are happier because of the freedoms they have. â€Å"Talking† is a motif in the story. As people came and â€Å"talked† to Gerald, it stands for the political and social empowerment of men. Men can easily interact with other men and talk about political and social issues anytime. They have a â€Å"voice† in society. Marie, a woman whose husband died because of lung cancer, also feels the same way. She says that before, she does not care about social and political affairs, but now she does. She says: â€Å"As a taxpayer, I deserve to know where my money goes.† I realize how being a woman can limit their participation in the public space. Furthermore, Mollie reveals man’s economic power and its role in their self-confidence: â€Å"†¦she felt what she had never felt before in all her life--the possession of money, of her own earned money†¦hers† (Gilman). This statement underscores how a woman feels to have money of her own. She does not have to beg, tease, or wheedle to have money given to them by their husbands. Bills suddenly do not have to be something to be stressed of, but something that can be rid of through hard work and perseverance. These women are stronger, because they have acquired a man’

The Representation of evil in Robert Louis Stevensons Dr. Jekyll and Mr. Hyde Essay Example for Free

The Representation of evil in Robert Louis Stevensons Dr. Jekyll and Mr. Hyde Essay In 1886, Robert Louis Stevenson published his short novel The Strange Case of Dr. Jekyll and Mr. Hyde. A recurring theme in the novella is that of evil, a popular subject in Victorian literature as it is such an interesting concept to interpret. The story was set in London, a city put across in the novella as being a dark, intimidating place (as most of the scenes were set in the night-time), and where otherwise respectable men and women indulged in evil activities such as gambling, sex, violence and drugs. Stevenson makes many references to the id and ego, which Sigmund Freud wrote about earlier in the 20th century. Freud believed that the id and ego were in constant battle with one another, the id being the unfettered self, and the ego a personality you project on society. The id very much represents the evil side of man in Stevensons novella, and this is shown when the respectable Dr. Jekyll takes the potion to release Hyde, his animalistic id. Stevenson was plagued by ill-health as a child, and was taken care of by a nurse. The nurse was a strong Christian, and thrust stories upon him of evil people burning in hell for eternity, and good people being taken to heaven. Stevenson disagreed with the belief that people were born either good or evil, rather that they were born as both. Sigmund Freud wrote that when a child is born, they are id-ridden, meaning that they demand instant satisfaction. He believed that as a child grows, their ego is formed around social morals, norms and taboos. Stevenson seems to suggest that as the ego suppresses the id, the ids affect on behavior becomes stronger, causing people to indulge in activities regarded as being evil. Stevenson also uses symbolism to convey evil. The doors used by Jekyll and Hyde are an example of symbolism. In chapter 1 The Story of the Door, Stevenson describes the door used by Hyde. The door, which was equipped with neither bell nor knocker, was blistered and distained. This immediately gives the image of someone who doesnt care about appearance or image. Mr. Hyde using this door shows that he isnt respectable and he needs to hide away. The location of the door also suggests the evil being hidden away, down a back alley, deep inside a persons mind. I dont believe Mr. Hydes actions are evil. By definition, evil actions are conscious decisions to have a negative effect on something, and that contradicts the whole concept of the id. The id is something that all humans are born with, and, as Freud wrote, does not have knowledge of good and evil, only that its desires demand instant satisfaction. What comes across to the crowd and audience as an evil action because no flicker of remorse is shown, is actually not intended. The first time we hear about him is when we are told of a madman knocking down a small child and walking straight over her. It sounds like nothing to hear, but it was hellish to see. It wasnt like a man; it was like some damned Juggernaut. The phrase juggernaut suggests Mr. Hyde is amoral, not evil. Hyde isnt bothered about who or what he hurts; he doesnt have a conscience to speak of. He never feels guilty of his actions. As he gets more out of control, he acts more like an animal, and quite insanely. And next moment, with ape-like fury, he was trampling his victim under foot. When Jekyll tries to control his evil side, after a while, it doesnt work because, as stated before, when the evil is suppressed it comes back more powerful than before. Jekyll starts to change into Hyde without taking the potion. Hyde is gradually taking over and Jekyll is becoming more evil. In chapter 7 we see this happening. Mr. Utterson and Mr. Enfield are standing below the window where Mr. Jekyll is sitting. Suddenly they see something which shocks and scares them; froze the blood of the two gentlemen below. They saw it but for a glimpse for the window was instantly thrust down, but that glimpse had been sufficient. This shows that Jekylls evil side is increasing with time and starting to control him. It also shows that Jekyll is becoming more dependant on the antidote to stop him becoming Hyde and to keep the evil in check, rather than before, when he was using it to isolate his evil side. Other characters always react with shock and horror to Mr. Hyde; this is because he is so repulsive looking and primitive. The image scared a lot of people and as Hyde is rude and unsociable no one likes him or is prepared to talk to him. I had taken a loathing to the man at first sight. His appearance and manner also provoked a bad reaction from people. He gave me one look, so ugly that it brought out the sweat on me like running. The haunting sense of unexpressed deformity with which the fugitive impresses his beholders. Jekyll is the only person who does not react with horror at Hyde. And yet when I looked upon that ugly idol in the glass, I was conscious of no repugnance, rather of a leap of welcome. This, too, was I. He realises that the man staring back at him from the mirror was himself in a different, more evil form. At the time Stevenson was writing the novella, people were very judgmental of those who looked different. This included people with all sorts of different disabilities, which are now widely accepted. Back then, these deformed people would have been shut away and often the public thought that only a deformed or evil soul could cause such deformities on the outside. These real, sadly common reactions from the late 1800s probably had a huge influence on the attitudes that Stevensons characters had towards Hyde in the book. The book seems to associate evil with animal quite frequently. This can be seen in the way the book describes how Hyde acts, but also in the way he speaks, often using the term hissed and croaked. In many religions, certain animals are associated with evil, like in the bible, where a snake was personified as Satan. This can be linked to the then recently published theory of evolution, which shocked many people. Darwins theory stated that animals evolved, rather than being created by god, which contradicted the heavily Christian Victorians beliefs. It seems ironic that Darwin was a man of the church, trying to prove religion right. It seems to me that Robert Louis Stevenson, while writing this novella, set out to make the repressed Victorian society think about its morals and beliefs, and, like many great writers, to challenge the public to think in a new way about themselves and the society they live in.

Ford Motor Company SWOT Analysis

Ford Motor Company SWOT Analysis (S)trengths Ford is a well-known brand in the automobile industry and global markets, due to huge amounts of marketing and advertising. Ford is the one of the best known brands in the world. Ford has a greater amount of customer loyalty, and its individual brands have been enjoying the benefits of the good reputation. Ford has brands and models of cars that appeal to every kind of demographic group and cater for the needs and wants of consumers. Ford uses a unique concept of virtual assembly lines in their models through which they are able to reuse the same spare in their diversified model of cars. This enables Ford to lessen cost on production of new spares and competition market price. Ford provides the consumer more variety of cars and commercial vehicles, so consumer has more choices. Ford also supports racing teams which include NASCAR, Formula One and others. Through online marketing, Ford has the capability to provide the online consumer a selection of cars. Online, the consumer can customize the engine, colour, interiors and exteriors. Furthermore, Ford is maintaining the relations with high profiled companies like Suzuki and Isuzu to develop quality vehicles, in the part due to technological alliances between the companies. Ford is rich in operations and distribution efficiency. This is because manufacturing facilities operate its business in more than thirty countries and it enhances its manufacturing process in around 90 plants and facilities worldwide. The company always develops cars on standardized procedures and invest heavily in alternate fuel sources. Ford recruits qualified and skilled employees, maintaining a good relationship with them, by offering better work environments and competitive wages. Ford is more concerned about the working environment and safety aspects of the employees. (W)eaknesses The company has a lot of suffered due to product recalls, harming Fords brand image. This has  been a huge cost to the company, tarnishing the brand image and damaging Fords sales. Large unfunded pensions and various obligations are termed as the weakness of Ford automobile company. Ford takes more responsibilities in unfunded pensions, health care and life insurance obligations of the employee. Ford invests more money on maintaining a good working environment. Ford expanded its business operations in diversified geographical areas, so management is missing focus on performance and struggles with low productivity. Ford has kept increasing the productivity, while decreasing the cost and simultaneously counting the number of employees exit, decreasing employee loyalty towards the company. Ford does not have an effective cost management system and have not taken considerable efforts to overcome this, since they believed paying premiums in single supplier model. Ford does not concentrate and invest much for design phase and lack innovative design structures on their new paddle of cars. (O)pportunities The current Ford automobile company is producing the cars with low mileage and pick up. Ford has a great opportunity to produce fuel efficient cars and commercial vehicles. For example, the company produced vehicles that run on different forms of energy outside the petrol and diesel whereas cars can run on renewable energies like solar power and bio fuels. This can help the company to become pioneers in the industry. Ford has to expand more options in designing the cars and commercial vehicles are expected to switch toward the hybrid electric engines due to the limited petroleum. If the cars are designed based on electricity engines the consumers will show more interest to buy the cars, this is because when the car is run on electricity, the car repair charge will cheaper. Besides this, Ford has a chance to become more environment friendly company with cleaner engine emissions because hybrid engines are more fuel efficient and less polluting than conventional gasoline and diesel engines. Ford tried to diversify their market towards India and China in order to diversify their revenues because the two countries are well-known countries with large geographical markets and high populations. Most people in these two countries are interested in owning a four wheeler for their family. Ford launched a restructuring plan to improve the performance of its automotive business in North America. This plan aims to make the North American business more customer-focused, product-driven and efficient. The North American capacity is likely to be realigned to match demand, with 14 manufacturing facilities to be idled, resulting in significant cost savings and reduced employment. The way forward plan focuses on restoring Fords North American automotive operations to profitability. (T)hreats Increase the raw material like hard steel price and roll steel coil price will affect the margin price of the car. As a whole it will obviously affect the companys profit margin of the ford because of low margin price. Ford growth and development may effected by rapid growth in number of competitors in the automobile company. From the beginning America demanded automobile industry. Fords main competitors are General motors, Toyota, Honda, BMW, etc. Ford capital spending low on its operations and research development expenditure which could influence the company from going forward when compared to its competitors. The competitors are spending big amount on RD programmes. Although global warning turning out to be greatest threat and individual use of automobile vehicle increase the risk of further, the cars and other private vehicle are the part of basic necessity on a common mans view. Therefore this is believed that no real threat of substitutes exits today, but it is believed that choosing other forms of transport such as bicycles, public transports and sharing mobility would soon be imported in to the mind of people.

Essay --

Tough times challenged a boy like Jesse James growing up in Missouri. Internal conflicts during the Civil War devastated the state. Missouri, a border state, tried to stay neutral, but it seemed that the people of Missouri held different ideas. Violence broke out between southern sympathizers who wanted to secede and those loyal to the Union. Jesse James, best known as a dangerous and ruthless thief, murdered many innocent people, but many in the deep south continued to regard him as a hero. Some compared James to Robin Hood and admired him for his daring deeds. Jesse James, like many of his contemporaries, experienced an innocent early childhood, until the atrocities of the Civil War transformed him into the marauder that history portrayed. Born in Clay County Missouri on September 5, 1847 to Zerelda and Robert James, Jesse Woodson James entered his life in innocence. Only three years after the birth of Jesse, Robert James contracted cholera and died shortly after leaving the family in debt. To keep the family afloat Zerelda married a wealthy farmer Benjamin Simms, but the marriage proved to be an unhappy union. In 1854, after Zerelda left Simms, Simms died from the injuries related to being thrown from his horse. Jesse, yet again, became fatherless. Zerelda’s final marriage took place in 1855 when she married Dr. Ruben Samuel. Conflicts between Secessionists and Loyalists erupted throughout Missouri. Unlike in other states where neighbors joined together in arms to fight for the Union or the Confederacy, in Missouri neighbors and lifelong family friends eyed each other with suspicion as they enlisted in regiments on opposites sides. Missouri also possessed a strong unionist influence from the German immigrants in St. Louis he... ..., the author of the letter is not verified but is assumed to be written by Jesse James. The letter showed the mindset of the robbers or was written to give support to the idea that the â€Å"bold-robbers† were not thieves and indeed resembled robin hood. In the letter, Jesse James apologized for the tragic accident of wounding the young girl, and said that he would personally pay for the medical treatment which helps his image with the public. He later compares himself with other great leaders such as Ceasar, Napoleon, and Alexander the Great, as they were all bold-robbers. Lastly he contrasts his actions with that of the president, trying to prove his resemblance to robin hood. He says that he is stealing from the rich, and giving back to the poor, while the Grant Party is stealing from the poor and giving to the rich. (Jesse James: Last Rebel of the Civil War [Online])

Evil and the Possibility of the Conversion into Good Essay -- Philosop

Evil and the Possibility of the Conversion into Good According to Kant, radical evil is the deep inherent blemish of our species that does not spare even the best of people. Despite judging the extirpation of such evil as an impossibility, Kant holds out the possibility of converting evil into good by means of human forces. But how can this be given the radical evil of human nature? I articulate various problems that arise from Kant’s conception of conversion while exploring certain resources in his thinking in order to clarify and resolve this difficulty. The difficulty nears an aporia when Kant asks: how can a bad tree bear good fruit? Two arguments will be presented as answers. The first maintains that free will is not definitely committed to any maxim generally accepted. The second points out the possibility of compromise between free will and a good ground maxim as the way to build up a coherent system of maxims. This would be clearly impossible if a bad ground maxim were chosen. While undecisive, the second argument is rel evant because it leads to the overcoming of a certain incoherence in Kant's thought. In this way, I argue that the thesis of an existing intrinsic deficiency of the radical evil enjoys the status of a "quasi foundation" of human behavior. According to Kant, radical evil is the deep inherent blemish of our species that will not spare even the best of men. In spite of judging it impossible the extirpation of such evil, the German master deems it possible the conversion into good by means of human forces themselves. The purpose of our present work is to raise the following question: How can this conversion be possible, given the radical evil of human nature? To our mind, this problem brings a difficu... ...tte University Press, 1995, vol. II, part 2. Kant, I. Werkausgabe, herausgegeben von Wilhelm Weischedel, vierte Auflage, Frankfurt am Main, Suhrkamp Taschenbuch Verlag, 1982, Bà ¤nder VII, VIII _____. "Fundamentaà §Ãƒ £o da Metafà ­sica dos Costumes", Os Pensadores, trad. Paulo Quintela, S. Paulo, Abril Cultural, 1980 _____. Crà ­tica da Razà £o Prà ¡tica, trad. Artur Morà £o, Lisboa, Edià §Ãƒ µes 70, 1994 _____. Mà ©taphysique des Moeurs, trad. A Philonenko, Paris, J. Vrin, 1995 _____. La Religion dans les Limites de la Simple Raison, trad. J.Gibelin, Paris, Vrin, 1983 Murgueza, J.; Aramayo, R. orgs. Kant despuà ©s de Kant: en el Bicentenario de la Critica de la Razon Prà ¡ctica; Madrid, Tecnos, 1989 Quillien, J. & Kirscher, G. Cahiers Éric Weil III: Interprà ©tations de Kant, Lille, Presses Universitaires de Lille, 1992 Weil, E. Problà ¨mes kantiens, Paris, J. Vrin, 1982.

The Electoral College Versus a Direct Election System Essay -- Politic

The Electoral College Versus a Direct Election System â€Å"The Electors shall meet in their respective states, and vote by ballot for President and Vice-President†¦they shall name in their ballots the person voted for as President and in distinct ballots the person voted for as Vice-President† (Findlaw.com). The Twelfth Amendment set forth the rules and regulations for which the Office of President shall be determined. The founding fathers, in the second constitutional convention, laid the grounds on which setup what would be the Electoral College. Adoption of the Electoral College plan came late in the Convention, which had previously adopted on four occasions provisions for election of the executive by the Congress and had twice defeated proposals for election by the people directly. So why not conduct a direct election, by the people? After all, the President was to serve the people. There were four main reasons why the delegates of the Second Constitutional Convention wanted an electoral system. For one, a census as a prelude to the first election could not be taken. The first election served more as an appointment. There was not time for delegates to go back home, while under this newly formed Constitution, and search for delegates. Who would serve to defend the Constitution while this happened? The delegates knew this before hand. The states had a wide variety of suffrage requirements. If electors were to be chosen on the basis of population, should slaves count as a property, or under population? Even though they held large populations, the larger states rejected the idea of a popular vote. Virginia, one of the largest states of the time, had a population of 748,000. Of those, 306,000 were slaves, whic... ...cedure, until a 3/5ths of the states decide against it. Even the Founders themselves once supported a direct election process, but as they researched the outcome of such a system, the repercussions and consequences outweighed the chance to be a true democracy. Even so in 2000, the Electoral College has seen action for 200 years, and it will continue standing in lieu of public scrutiny, and even dimpled chads. Works Cited Census.gov. Visited Dec 5. http://www.census.gov/. Ferrand, Max, ed., Records of the Federal Convention. New Haven, 1911. 2:584 Findlaw.com. Visited Dec 6. http://www.findlaw.com/ James Madison to Henry Lee. 14 Jan. 1825, Records, ed. by Max Ferrand, 3:464. Kuroda, Tadahisa. The Origins of the Twelfth Amendment. Greenwood. 1994. Wood, Gordon. Creation of the American Republic 1776-1787. Chapel Hill 1969.

Citizens United Case

In January 2008, Citizens United released a documentary that was critical of Senator Hilary Clinton and planned to run commercials of it at that time. However, through the Bipartisan Campaign Reform Act, also known as the McCain-Feingold Act which â€Å"prohibits corporations and unions from using their general treasury funds to make independent expenditures for speech that is an ‘electioneering communication’ or for speech that expressly advocates the election or defeat of a candidate†, the United States District Court for the District of Columbia ruled that the commercials violated the act.The case was brought up to the Supreme Court and would be one of the more important cases about the First Amendment with a controversial decision. On March 24, 2009, the Supreme Court took oral arguments from Malcolm Stewart, then Deputy Solicitor General representing the Federal Election Commission. He pointed out that with the current laws in place for the campaign-finance s ystem, even a book that had the same content as the documentary would be banned. An even more disturbing point that Stewart made was that the government could ban a book that has just one sentence about candidate advocacy.This caused the Supreme Court to ask the parties to reargue the case due to two cases that Stewart used: Austin v. Michigan Chamber of Commerce, a statute that prohibited a corporation to use its funds for or against a political candidate, and McConnell v. Federal Election Commission, the decision that upheld the constitutionality of the McCain-Feingold law. The reason for rearguing the case was to determine if they, the justices, should overrule those two decisions. The court reversed the ruling from the lower court and overruled Austin v.Michigan Chamber of Commerce and partially overruled McConnell v. Federal Election Commission. The overall ruling was 5-4 with Justice Steven’s dissent that was joined by Justice Breyer, Ginsberg, and Sotomayor. Justice Ke nnedy, part of the majority opinion, believed that â€Å"If the First Amendment  has any force, it prohibits Congress from fining or jailing citizens, or associations of citizens, for simply engaging in political speech. † In general, the Justices in the majority opinion believed that the case was based mostly on the First Amendment.Due to freedom of speech, corporations, whom the Justices believed were counted as individuals, could not be denied their right to voice out their opinion on running officials. The justices that favored the ruling brushed aside the warnings that might result in overturning the lower court’s decision. The dissenting justices warned that treating a corporation’s right to speech to be the same as an individual human was dangerous. However, eight of the justices agreed that Congress can require corporations to disclose how much they spent and to have disclaimers in the absence of facts.Chief Justice Roberts, one of whom that was part o f the majority opinion, believed that â€Å"the important principles of judicial restraint and  stare decisis  implicated in this case† had to be addressed. He believed that overturning a past decision, such as Austin v. Michigan Chamber of Commerce and McConnell v. Federal Election Commission, in certain circumstances were necessary. Roberts stated that cases such as segregation and minimum wage would not be as of what they are today if it were not for judicial activism. Justice Stevens wrote a passionate dissent that was joined by the other three Justices who opposed the ruling.He stated that the Court’s ruling â€Å"threatens to undermine the integrity of elected institutions across the Nation. † Because corporations and the general public could now spend unlimited money to promote or demote politicians who are running for office anytime, Stevens fears that it would cause an large disturbance in the election process. Although the majority opinion did not touch the laws about direct contribution to the candidates, part of the argument was whether a direct contribution versus an indirect contribution was the same thing.The time between the case being introduced to the Supreme Court until the official ruling of the case created a large amount of publicity and different opinions. President Obama believed that the decision gave the corporations too much power to influence the election process. However, other politicians such as a Senate Republican leader, Mitch McConnell, believed that the First Amendment applied to corporations which would let corporations to voice out their opinions on campaigning officials. The fundamental question here is whether the Supreme Court’s decision in Citizens United v.Federal Election Commission a good decision or a bad decision. I personally feel that the arguments from both sides were valid. The fact that Congress essentially denied a form of free speech from a corporation is unconstitutional in m y opinion. However, my opinion in corporations becoming involved in political campaigns where they might have a large impact on how people view a certain politician is that it is not fair. I believe that the decision made by the Supreme Court was good in part of retaining the First Amendment’s freedom of speech but bad in part of the campaigning process for politicians.The decision gives too much power to a corporation versus the general public. If a corporation was allowed to spend without limit in the elections, politicians could strategically support a topic that the corporation would benefit from. This would result in the corporation to have the power to directly contribute in the campaign by running their own ads that promotes the politician. Campaigning would then become a war of getting the support of many of the biggest corporations. This gives too much power to the corporations and essentially removes the voices of the general public.As Obama pointed out in his state of the union address in 2010, it would also give the power to foreign corporations to help fund a certain election. I strongly oppose any kind of foreign involvement in any political activity in the United States. With the potential of candidates to â€Å"sell-out† to corporations would just ruin the whole election process. With the potential of unlimited spending of corporations, not only would they be allowed to endorse a political candidate, but they would also be able to attack candidates such as the documentary made by Citizens United.With the current campaigning process, political candidates have created attack ads that give negative images of an opposing candidate. Now that corporations can voice their opinions, there may be an increase of these attack ads. Through an ethical standpoint, it ruins the integrity of the election process. The election process would not just become a fight between politicians to gain support from corporations but also a fight of who can de stroy another candidate’s image to the public.It not only defaces the opposing candidate, but it shows how dirty a politician can be. The election process turns into an all-out fight between candidates who would deploy such a tactic. With the inclusion of corporations now, it would worsen the current state of the campaigning process. I see why the Justices would overrule the lower court’s decision due to the First Amendment. The argument made by Malcolm Stewart definitely gave the impression that the law was too restrictive in such a way that it banned any forms of view from a corporation of a political candidate.I would agree with how the law would be unconstitutional through Stewart’s argument; however, I would oppose it through an ethical view. A poll conducted by Washington Post showed that eight in ten poll respondents opposed the decision made by the Supreme Court. William Rehnquist, a former Supreme Court justice, also opposed the decision made by the cou rt by joining the dissent made by Stevens. Sandra Day O’Connor, also another former Supreme Court justice, made a point that the checks and balances on campaign spending were demolished. However, O’Connor was an author of McConnell v.Federal Election Commission. The Supreme Court’s case about allowing the Westboro Baptist Church to protest at military funerals is similar to this case due to both cases involving the right to free speech. In both cases, the general public did not like the ruling; however, it made sense constitutionally. There may be alternatives that Congress can take in battling the problems of corporations being involved in political campaigns. Although the court overruled it, I believe that there should be some sort of regulation on how much a corporation could spend on a candidate.Instead of limiting the corporation’s freedom of speech, why can’t we limit how much they can endorse a candidate? One can argue that money is not spee ch, so limiting the amount a corporation could spend would be constitutional. Another way to tackle the problem is to let shareholders decide on the political expenditures made by a corporation, as Great Britain does. This would let a larger majority decide on what the corporation would do for political expenditures. However, even though it is still a larger pool of people, they probably will still act in the interest of the company due them be driven by profits.Now that the court has made its decision, corporations can now spend as much as they want on politics. Many problems would arise due to this; however, it would still be constitutional. I believe that the decision of overruling Citizens United v. Federal Election Commission and partially overruling McConnell v. Federal Election Commission was good due to following the First Amendment. However through a practical stance, it would create a large possibility of corrupting the campaigning process. Bibliography Eggen, Dan. â€Å" Poll: Large majority opposes Supreme Court's decision on campaign financing.   Washington Post17 February 2010, n. pag. Web. 17 Feb. 2012. ;http://www. washingtonpost. com/wp-dyn/content/article/2010/02/17/AR201 0021701151. html;. Hasen, Rick. â€Å"CHIEF JUSTICE ROBERTS' CONCURRING OPINION IN CITIZENS UNITED: TWO MYSTERIESCHIEF JUSTICE ROBERTS' CONCURRING OPINION IN CITIZENS UNITED: TWO MYSTERIES . â€Å"Election Law Blog. N. p. , 23 January, 2010. Web. 17 Feb 2012. ;http://electionlawblog. org/archives/015118. html;. â€Å"High-Court Hypocrisy. †Ã‚  Newsweek. 22 January 2010: n. page. Web. 17 Feb. 2012. ;http://www. thedailybeast. om/newsweek/2010/01/22/high-court-hypocrisy. html;. Liptak, Adam. â€Å"Justices, 5-4, Reject Corporate Spending LimitJustices, 5-4, Reject Corporate Spending Limit . †Ã‚  New York Times  21 January 2010, n. pag. Web. 17 Feb. 2012. ;http://www. nytimes. com/2010/01/22/us/politics/22scotus. html;. Liptak, Adam. â€Å"O’Connor M ildly Criticizes Court’s Campaign Finance Decision. †Ã‚  New York Times  26 January 2010, n. pag. Web. 17 Feb. 2012. ;http://thecaucus. blogs. nytimes. com/2010/01/26/oconnor-mildly-criticizes-courts-campaign-finance-decision/? p;. Robert, John. â€Å"Roberts, C. J. , concurring. † n. pag. Legal Information Institute. Web. 17 Feb 2012. ;http://www. law. cornell. edu/supct/html/08-205. ZC. html;. Scalia, Antonin. â€Å"Scalia, J. , concurring. † n. pag. Legal Information Institute. Web. 17 Feb 2012. ;http://www. law. cornell. edu/supct/html/08-205. ZC1. html;. Smith, Bradley. â€Å"The Myth of Campaign Finance Reform. â€Å"National Affairs. N. p. , n. d. Web. 17 Feb 2012. ;http://www. nationalaffairs. com/publications/detail/the-myth-of-campaign-finance-reform;.

Comparative analysis of formalist and realist film theory Essay

Current essay provides a comparative analysis of formalist and realist film theories, based on theoretical approaches, innovations, critical findings and film-making practice of such renowned representatives of both currents of the film theory as Eisenstein, Arnheim and Bazin. Before beginning the analysis of the abovementioned subjects, one should point out that the difference between form and real material in genuine film-making is dialectical. In cinematograph ideas and reality juxtapose to create certain synthesis. This effect is produced by means of formal processing of real visual content. Ideas of a director may be realized with the help of formal elements such as montage, focus, as well as additional means like sound and special effects. This means that even those directors that seek to portray objective reality do not merely reproduce it, but put into their films their ideas, thoughts and concepts. As any form of art, cinematograph heavily depends on its technical (instrumental) and artistic (ideal) means, which are realized with the help of the former. Formal elements are necessary means for every creative director to transmit his/her own ideas and vision of reality. This, however, should not overstate the fact that formal elements may be used to deviate objective reality and help construct ideological and biased vision thereof. The contrary may be also true with respect to pseudo-realist films, which pretend to portray objective reality, while in fact create mere copy of it, devoid of any intellectual content. This can be used for justification of existent reality. This is the case for the majority of commercial films and contemporary film-making industry in general, which is centered on using different forms and genres in the view of getting profit. These aspects and meaning of form and reality representation in the film theory should be taken in consideration in this comparative analysis of realist and formalist film theory. There is no denying the importance of the fact that Eisenstein was among the founding fathers of formalist film theory, as he was the first to develop the theory of montage and specific usage of film editing. These elements of cinematograph constitute the first cornerstone of formalist film theory, as it was developed in Eisenstein’s major works Beyond the Shot and Dramaturgy of Film Form. According to Eisenstein, cinema is mainly about montage (Beyond the Shot, p. 13). Using montage is both technical and artistic procedure, since it helps create meanings by means of combination/copulation of different images or situations. Thereby, as Eisenstein constantly states, the artistic effect is created, which is important in the visual type of communication provided by cinema. Eisenstein, for instance, tried to show this phenomenon referring to Japanese hieroglyphs, which often create new meanings by means of copulation (Beyond the Shot, p. 14). The most important thought Eisenstein tried to communicate was that formal elements of film production are central to realization of artistic greater ideas and the work with various materials ranging from historical scenes to innovative scenarios. Montage, according to Eisenstein, is not independent vis-a-vis objective and ideational representation of reality. Besides this, it should be noted that in correspondence with formalist film theory, the inability to use formal elements properly leads to degradation of films as the form of art, and moreover, this precludes realization of director’s ideas – that is ‘intellectual’ film-making. Arnheim, another noted representative of realist film theory, claimed that visual representation of reality in film radically differs from physical perception of reality. This difference, according to Arnheim, gives significance to formal elements of cinema, which create artistic effects. Arnheim’s thorough analysis of these formal features shows that, if properly used, they may produce interesting emotional effects on spectators (Film and Reality, 323). Arnheim claims that creating images in film is neither two-dimensional, nor three-dimensional, but represents golden middle. He provides us with example of the scene from Ruttmann’s film Berlin, where the director creates juxtaposition of the second and the third dimension by making a shot of two trains moving in opposite directions. Film representation of this movement, according to Arnheim, creates certain impression and that is, what differentiates film images from real ones (Arnheim, 324). This vision of form in the film production was often regarded as manipulative by such representatives of realist film theory as Andre Bazin, who claimed that formal elements preclude real communication between spectators and film’s images and plot (The evolution of the language of the cinema, p. 48). However, even so opposed to each other, formalist and realist tradition both criticize positivist realism in cinematograph for its ideological function and positivism. According to Arnheim, documentary genre is not the same as pure reproduction of reality; instead, it is difficult artistic work. Bazin’s great love for documentaries as the representations of objective reality should also be understood considering the abovementioned distinction. Eisenstein’s approach to film production unlike realist school represented by Bazin is based on dialectical theory, which sees the collision of opposites, their simultaneous integrity and negation as a cornerstone of every art. Eisenstein said that shot is not an element, but dialectical cell, which rests in organic unity with entire film. Contrary to that, realist film theory, represented by Bazin, draws on personalist perspective, which believes that a film should be a representation of auteurship. Bazin is deeply opposed to formalist perspectives, because he thinks that it breaks world in many little pieces and prevents genuine and autonomous perception of reality. Instead, Eisenstein puts particular emphasis on dialectical conflicts between shots, counterpoint of music and shot sequence etc. , which makes his formal approach look integral and all-embracing. As he claims, the knowledge of these formal dependencies is the core of genuine film production (Beyond the Shot, 16-17). Bazin in his rediscovery of realism in the history of art ends with a statement of great opposition between pseudorealism (which reproduces illusionary appearances) and realism which distributes the truth among spectators. According to Bazin, formalist film-making exemplified by Eisenstein and others extracts meaning from real images and makes it a product of subjective manipulation with reality, rather than its realist representation. Instead, Bazin claims that realism in film-making is focused on genuine representation of reality, which can be achieved by such technical means as ‘shot-in-depth’, focus or even wide shots (The Evolution of the language of the cinema, p. 49-51). Hence, Bazin does not reject formal elements as such, but transforms them to achieve the purpose of realist representation. The continuity of images and shots should not, however, be interrupted by montage manipulation like in formalist theory; the auteur should follow the unfolding of reality. This means that time and space should not be artificially separated by montage, which is the case with Eisenstein’s formalism, but instead, artistic truths should be found in the articulation of difficult relations between time and space. (As a result, a spectator has more possibilities of interpretation and autonomous understanding). Deep shot, according to Bazin, helps spectator to get closer to the image, which creates ambiguity of interpretation, which is more artistic than subjective manipulation (Bazin, p. 50). Moreover, it helps maintain the integrity of the image and specific elements in it, which is according to Bazin, no less important than montage (Bazin, p. 49). These are the basic similarities and differences between formalist and realist film theories. Main approaches of these theories are essentially exemplified by two famous films: Battleship Potemkin by Eisenstein (USSR, 1925) and Red Desert by Antonioni (Italy, 1964). Battleship Potemkin is a silent film by Eisenstein, which may be considered as practical realization of his formal montage theory. First of all, Eisenstein designed this film to be a propaganda of socialist revolution and, that is why, he put emphasis on emotional messages against repression and for heroism of ordinary people. Eisenstein extensively uses rhythmic and intellectual montage to create certain meaning and emotional effects. This can be best exemplified by famous scene on Odessa steps, where Tsarist forces massacred civil population. Eisenstein uses close-ups and montage juxtapositions of Tsarist’s forces and victims of massacre. The dramatic close-ups of victim’s faces and cold and brutal faces of the soldiers create deep emotional effects, which is the cornerstone of formalist film theory. Wonderful example of shot juxtaposition in the film is the image of baby carriage falling down the stairs and soldiers’ legs going down after it. The montage sequence of this scene has certain artistic meaning: it portrays the brutality of Tsarist regime and its inhuman character and articulates these features by showing the images of its innocent victims. The relations between these two shots are intellectual, that is they help spectators interpret separate images and give meaning to them. Opposite realist theory can be best exemplified by Antonioni’s Red Dessert. The film may be characterized by avoiding manipulation with montage. Instead, author’s realist vision of human alienation, loneliness and ugliness of modern civilization is realized through examining continuity of urban life, its relations and contradictions. Such elements of realist film theory as deep focus, wide shots, and color arrangements. Colors in Antonioni’s film also play formalist function, as he uses different tones and colors for depicting reality. For instance, plants in the film and surrounding objects are represented in red color, which creates certain emotional effects and embeds ambiguity. The result may be described as empathy into the destiny of man in industrial world, which helps poetically describe protagonist’s relations with it. To sum it up, main examples of realist and formalist approach were analyzed, and basic feature of both theories were revealed.